How we helped Pro Badminton Academy
get found beyond Google & show up in AI search
How a clearer, more useful website helped a Melbourne badminton academy improve Google search visibility, generate enquiries and appear in an AI search recommendation.
At a Glance
Redesigned and rebuilt the official website for Pro Badminton Academy, transforming a dated 2013 desktop template into a modern, mobile-first WordPress experience spanning Melbourne and Malaysia.
Client
Location
Sector
Scope
AI search result
The Challenge
Why the Website Needed to Change
Pro Badminton Academy’s previous website was built on a 2013 template and was not mobile friendly. The latest news item on the homepage was dated January 2020. It also had very little detail about programmes, venues, coaches, fees or school holiday camps.
For parents searching on their phones, basic questions such as class times, ages and locations often meant calling or messaging the academy.
What We Changed
Niche Studio rebuilt the Pro Badminton Academy website in WordPress and Elementor as a mobile-first site, and has maintained and expanded it since launch.
Mobile-first design.
Every page was designed for phones first, since most parents search on mobile.
Clearer
Australia and
Malaysia sections.
Each country has its own schedule, coaches, locations, gallery and court booking pages.
Answer-style
content.
Pages state useful facts plainly: ages from 5, 2-hour lessons, class size, opening hours and full venue addresses.
FAQs from
real questions.
The homepage answers common questions about class size, lesson length, equipment, age, private lessons, trials and booking.
Coach profiles.
Individual pages establish who teaches and their playing history.
Detailed camp pages.
Each school holiday camp has its own dates, venues, ages, times, fees and FAQ.
What Changed
in Google Search
The same work showed up in Google search. Search impressions increased by 53% between July to September 2025 and July to September 2026, while average position improved from 13.6 to 10.2.
Where
the Site Ranks
Pro Badminton Academy ranks in the top six on Google for several important Melbourne coaching searches.
And Then We
Tested It in AI Search
In a ChatGPT test on 30 September 2026, Pro Badminton Academy appeared first among five academies in response to the prompt “suggest badminton academy in melbourne for kids”. The response highlighted the founder’s credentials, coaching levels and Melbourne locations, and cited the academy’s website as its source.
The useful part is not just the position of the result. The answer pulled together information already stated clearly on the website, including the founder’s credentials, coaching levels and Melbourne locations.
What
Happened
Beyond Search?
86% of enquiries came from Australian phone numbers, showing that the site is reaching the academy’s Melbourne market.
The price question also shaped the next phase of work: publishing starting fees so parents can get that information before they need to ask.
The website form generated 145 qualified enquiries between October 2025 and September 2026, about 12 a month, after removing spam and sales pitches. WhatsApp enquiries are not included in these figures.
What We
Are Doing Next
Structured data :
FAQ markup, venue markup and event markup.
Evergreen
holiday camps page :
A permanent page that always shows the next camp.
Badminton lessons page :
A single page covering programmes, sign-up, player placement, lessons and the Melbourne timetable.
Starting fees :
Publishing the information parents ask about most often.
Want to know how your business appears in AI search?
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