Gamification / Interactive Experience
Interactive Touchscreen Experiences for MAB Academy
We designed and built two custom touchscreen installations for the MAB Academy lobby: a 3D airline-building game and an interactive journey through the passenger experience.
At a Glance
In late 2024, MAB Academy set out to reintroduce the world of aviation to visitors in its lobby, not through posters and panels, but through experiences people could touch, play, and remember. We designed and built two interactive touchscreen installations from scratch to do exactly that.
Client
MAB Academy Sdn Bhd, Malaysia Aviation Group
Location
MAB Academy Campus, Southern Support Zone, Kuala Lumpur International Airport, Sepang
Sector
Aviation training and heritage
Scope
Two interactive lobby installations, designed and built from scratch
Modules
“Design Your Own Airline” (3D gamified kiosk) and “Teamwork in Motion: The Baton of Excellence” (multimedia customer journey)
Year
2024
Build
Custom front end and back end, live 3D configurator, point-scoring logic, access-controlled CMS
The Brief
Turning a Static Lobby Into an Interactive Experience
A lobby full of static displays is easy to walk past. MAB Academy wanted its space to engage visitors the moment they stepped in, introducing the craft, the people, and the pride behind Malaysian aviation.
The task was to turn heritage and training content into something hands-on, on large interactive screens: an experience a first-time visitor would want to play with, and a returning one would remember.
Design Your Own Airline
A gamified 3D experience that puts the visitor in charge of their own airline. Across five steps they brand it, plan its routes, set a marketing strategy, read customer feedback, and receive a final score.
01
Live 3D aircraft customisation.
Visitors choose the aircraft colours and identity, with each change rendered on screen.
02
Five stages of play.
Brand, Route Planning, Marketing Strategy, Customer Feedback, and Calculate Your Score.
03
Scoring based on every decision.
Each choice contributes to the visitor's final airline rating.
04
Designed for the lobby touchscreen.
Large controls, clear instructions, and a Kuala Lumpur skyline setting make the experience easy to use.
Teamwork
The Baton of Excellence
A multimedia touchscreen experience that follows the airline journey from booking to landing through video, sound, imagery, and touch. Visitors move through Pre-Flight, Airport, Flight, and Arrival, exploring the people and precision behind each stage, including Malaysia Airlines’ aircraft maintenance engineering.
- A journey from booking to landing: Visitors move through Pre-Flight, Airport, Flight, and Arrival.
- Video, sound, and imagery: Different media formats are brought together within one touchscreen experience.
- More detail at every stage: Visitors can explore aircraft maintenance, operations, and the teams behind each flight.
How We Built the Experiences
A multimedia touchscreen experience that follows the airline journey from booking to landing through video, sound, imagery, and touch. Visitors move through Pre-Flight, Airport, Flight, and Arrival, exploring the people and precision behind each stage, including Malaysia Airlines’ aircraft maintenance engineering.
A multimedia touchscreen experience that follows the airline journey from booking to landing through video, sound, imagery, and touch. Visitors move through Pre-Flight, Airport, Flight, and Arrival, exploring the people and precision behind each stage, including Malaysia Airlines’ aircraft maintenance engineering.
Wireframes and interface design.
The structure, visual direction, and interaction flow were agreed before development began.
Custom development.
The build included a live 3D aircraft configurator, scoring logic, and two complete touchscreen interfaces.
Content management.
An access-controlled back end allows the Academy team to manage and update content.
Designed for intuitive use.
The interface was kept clear and responsive so visitors could begin exploring without assistance.
The Finished Lobby Experience
The completed installation gives visitors two different ways to explore aviation. They can create and score their own airline, or follow the full passenger journey from booking to arrival.
Both experiences are now permanently installed on large touchscreens in the MAB Academy lobby, turning previously static information into something visitors can actively explore.
Campaign Microsites & Gamification
Custom Website Development
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