More Inbound Traffic

Your inbound traffic is restricted to your usual clients without advertising your company on social media. People who are familiar with your brand will probably search for the same keywords that you already rank for. Without using social media as part of your marketing strategy, you will find it much harder to reach anyone outside your loyal client circle. Every social media profile that you contribute to your marketing mix is a gateway to your website, and every piece of material that you post is another chance to acquire a fresh client.

Improved Search Engine Rankings

While posting on social media may bring some site traffic to your business, more effort is needed to see significant success than that. To achieve greater page rankings and get traffic to your business website, search engine optimization is very essential. While social media does not raise search engine rankings directly, Social Media Examiner states that over 58% of marketers who have been using social media for a year or longer still see improved search engine rankings. Being able to rank for your keywords in the top positions will revolutionize your traffic and continue to generate positive business results.

Higher Conversion Rates

Your business gains more conversion opportunities with increased visibility. Any blog post, picture, video, or comment can lead viewers to the website of your company and boost traffic. Social media marketing enables a humanization factor to give your business a positive impression. It personifies a brand when brands are interactive through sharing content, commenting, and posting status on social media. People prefer to do business with other people instead of companies. Over 51% of marketers stated that sales showed beneficial outcomes by taking the time to create relationships with customers.